Film marketing is crucial in targeting an audience to come see your film. Here are the steps in how to identify, engage and build your audience. You will learn how to increase your fan base, create a buzz online and get media exposure.
What is Film Marketing?
A key part of a film’s success is how well it has been marketed. People would not know a film exists without marketing. When a film goes into production, it needs to be advertised like any other product and get audience excited to go see it.
The key to a film success is how well it has been marketed
How to Market a Film
The most important part of Independent Film Marketing is the ability to know who your Audience is. What are their interests, where do consume content and will they be passionate about your film. You need to find and connect with a core audience.
- Create your Film Marketing Plan
- Work out who your niche audience is
- Figure out how big your audience will be
- Research how you going to reach your target market
- Set up your marketing schedule
- Calculate your film marketing budget
- Design your EPK (Electronic Press Kit)
- Connect with influencers that apply to your keywords
- Launch your Film Marketing Plan to Media
Step 1: Create your Film Marketing Plan
You now hold a card that Hollywood doesn’t have, your own fanbase. With a Film Marketing Plan you can now market directly to film audiences at the fraction of traditional Hollywood marketing budgets.
Step 2: Develop a Film Audience
Yes, it is possible to know exactly who your film audience is going to be. We are going to create a persona of your ideal audience, analyze their interests and then market to them.
How to Structure a Website for Marketing
Set up your Social Media Accounts and Email Database
Social Media Schedule
Prepare Social Content
Our sole objective with all our media assets is to build an email database that you control and not having to depend on search or social algorythms. For that you need a social presence for social proof, a website for information and most importantly holds your email signup form.
Step 3: Prepare your Film Promotion
Your Film Promo materials includes the EPK Film Kit, Press Releases for the Media and Film Festival Announcements. Your public relations is crucial in spreading the buzz about your film to get distribution.
What is included in a EPK Film Kit
How to Write a Press Release
Artwork needed for Press Kit
Your electronic film press kit is the first impression when you introduce your film to the media and your film festivals. It showcases your film positively.