For filmmakers with completed films, securing distribution is the key to bringing your project to audiences. Film distributors look for high-quality, engaging content that’s ready to release, and they typically prioritize films with a compelling storyline, a clear target audience, and commercial appeal.
1. Prepare a Strong Film Package
A well-prepared film package is essential. Distributors will look at these materials first to gauge the quality and market potential of your film.
- Synopsis and Genre: Write a concise, engaging synopsis that highlights the genre, plot, and unique aspects of your film.
- Production Quality: Clearly state the film’s technical aspects, such as the resolution and sound quality.
- Cast and Crew: Include biographies of key cast and crew members, especially if they have notable awards or previous work.
2. Identify the Right Distributors for Your Film
Not all distributors are suited for every type of film. Research those who specialize in films like yours.
- Genre Fit: Check which distributors have previously handled films in your genre or style.
- Target Audience Alignment: Some distributors focus on niche markets or specific audiences.
- Geographic Scope: Determine if you need domestic or international distribution.
3. Attend Film Markets and Festivals
Film markets and festivals are prime locations for connecting with distributors. As a filmmaker, attending these events can help you network directly and pitch your film in person.
- Festival Screenings: Submit your film to reputable film festivals to gain credibility.
- Industry Events: Attend industry events like MIPCOM, AFM, or Cannes.
- Pitch Meetings: Utilize opportunities to summarize your film’s appeal quickly and engage distributors directly.
- Pitch on Cannes Film Agency: The Cannes Film Agency offers filmmakers a chance to pitch completed films to distributors actively seeking new titles. This unique opportunity allows filmmakers to present projects directly to industry professionals.
4. Build a Strong Marketing and Social Media Presence
Distributors are more likely to be interested in films with an existing fanbase or buzz. Building a following helps demonstrate that your film has demand.
- Social Media Channels: Create and maintain social media profiles for your film.
- Website: Develop a professional website for your film with trailers and press kit downloads.
- Trailer and Teasers: Release a professional trailer that highlights the film’s most compelling scenes.
5. Reach Out Directly with a Personalized Approach
Once your film package is ready, reach out to distributors. Personalizing your approach can make your pitch stand out.
- Targeted Emails: Write concise, tailored emails to each distributor.
- Include Screeners: Share a secure screener link to your film.
- Follow-Up: Send a polite follow-up if you don’t hear back after a week or two.
6. Be Open to Different Types of Distribution Deals
Understanding various distribution deal types can make you more adaptable when negotiating.
- Theatrical Distribution: Involves showing your film in cinemas and is highly competitive.
- Digital and VOD Platforms: Many indie films find success on platforms like Amazon or iTunes.
- Home Video and DVD: Physical distribution can still be lucrative for specific genres.
- International Sales: Some distributors specialize in selling films to international territories.
7. Prepare for Negotiations
When a distributor shows interest, it’s essential to understand the key terms and be prepared to negotiate.
- Minimum Guarantee (MG): Some distributors may offer an upfront payment in exchange for rights.
- Revenue Share: Ensure the revenue split aligns with industry standards.
- Term of Agreement: Clarify the duration of the distribution rights.
8. Foster Good Relationships with Distributors
The film industry is built on relationships. Once you have a distributor on board, stay engaged and collaborate on marketing efforts.
- Open Communication: Work with the distributor to ensure they understand your vision for the film’s release.
- Cross-Promote: Share the distributor’s promotional efforts on your channels and maintain a positive relationship for future opportunities.
By following these steps, you’ll increase your chances of attracting a distributor eager to take your completed film to the next level. And remember, opportunities like pitching at Cannes Film Agency can offer direct access to industry professionals actively seeking films to distribute.