Film Marketing

Film Marketing

Film marketing is crucial in targeting an audience to come see your film. Here are the steps in how to identify, engage and build your audience. You will learn how to increase your fan base, create a buzz online and get media exposure.

The key to a film success is how well it has been marketed

Film Marketing Plan

You now hold a card that Hollywood doesn’t have, your own fanbase. You can market directly to film audiences at the fraction of traditional Hollywood marketing budgets.

A key part of a film’s success is how well it has been marketed. People would not know a film exists without marketing. When a film goes into production, it needs to be advertised like any other product and get audience excited to go see it.

  1. Define your Goals with a Film Marketing Strategy
  2. Analyze the viability of your Audience

  3. Create your Schedule and Budget

Start to Build Your Film Audience

Film Audience Development

Our sole objective with all our media assets is to build an email database that you control and not having to depend on search or social algorythms.

For that you need a social presence for social proof, a website for information and most importantly holds your email signup form.

  1. How to Build a Film Website

  2. How to Structure a Website for Marketing

  3. Email Marketing for Filmmakers

  4. Set up your Website, Social Media Accounts and Email Database

  5. Social Media Marketing

  6. Social Media Schedule

  7. Social Content

Engage Your Film Audience

Create your Film EPK (Electronic Press Kit)

Your electronic film press kit is the first impression when you introduce your film to the media and your film festivals. It showcases your film positively.

  1. How to write a press release

  2. What is included in a EPK Film Kit

  3. Press Release to announce the start of a movie

  4. Press Release for Film Festivals

  5. Press Release for Niche Groups

  6. Press Release to announce film in theatres

  7. Artwork needed for Press Kit

Estimates range that 35,000 - 50,000 feature films are made each yes, only 600 get onto the internation festival circuit, with only 200 into sundance.


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