Film Blog

The Business of Film

The Business of Film

Making a film is a business and you need to follow a process to make a profit for yourself and your film investors. This step-by-step guide shows you how and where to find film funding, grow your audience and get your film to production.

How to Write a Logline for Your Film

How to Write a Logline for Your Film

The logline is the short summary of your film which must entice the interest of your audience in under 40 words. It makes the reader, producer and audience want to know more about your story. Here is how to write your exciting #logline.

How to Write a Logline that Convinces Producers

How to Write a Logline that Convinces Producers

Today I would like to cover the importance of your #Logline. It is also called 'elevator pitch' for the reason that you must be able to explain within 10 seconds what your film is about. Imagine, you have a film producer standing in front of you, and he says ok, pitch me the film.

Top Box Office Documentary Loglines

Top Box Office Documentary Loglines

Writing your Documentary Logline is as important as the script itself. Here are logline examples that shows you how in a sentence or two describe your film so that producers and film investors immediately know what your #documentary is about.

Top Box Office Logline Examples

Top Box Office Logline Examples

If you have a perfectly constructed logline that genuinely taps into the essence of what your film is all about, then its meaning should resonate on every page of your script. Here is the list of the best logline examples for feature films that became box office hits.

Film Festival Marketing

Film Festival Marketing

Your main aim with film festival marketing is to get buzz and a distribution deal. If you get a distribution deal before you get to the festival, make a media splash with the announcement that your film has been picked up. This is the time to shine.

Film Audience

Film Audience

Yes, it is possible to know exactly who your film audience is going to be. We are going to create a persona of your ideal audience, analyze their interests and then market to them.

Film Marketing Plan

Film Marketing Plan

You now hold a card that Hollywood doesn’t have, your own fanbase. With a Film Marketing Plan you can now market directly to film audiences at the fraction of traditional Hollywood marketing budgets.

Film Marketing Strategies

Film Marketing Strategies

A marketing strategy should start in the pre-production phase of a film. A great film marketing strategy guarantees a good opening run. Thereafter it will be critics and word-of-mouth to sustain your success.